Jakarta, April 17, 2024 - MR.DIY as the largest household retailer in Southeast Asia that is economical, complete, and close has won the Indonesia Digital Popular Brand Award 2024 for the Home Supplies Store category. This prestigious award is an appreciation for MR.DIY's initiative to successfully build popularity on digital media platforms, making it superior in similar categories.
Ria Sutrisno, Head of Marketing MR.DIY Indonesia stated, "Although MR.DIY already has more than 700 offline stores spread across Indonesia, we understand that digital plays an important role in increasing popularity. Therefore, we consistently carry out digital activity initiatives to continue to increase awareness and gain customer trust and loyalty. This award is a strong validation of our promise to continue to be the main retail store for daily needs with economical prices, complete goods, and strategic store locations close by, and continue to resonate strongly with customers," he said.
The Indonesia Digital Popular Brand Index survey was conducted on 150 product categories and more than 1,000 surveyed brands in Indonesia. This survey was conducted purely through third-party data engines that are independent, credible, and accountable. The assessment is based on various aspects using 3 (three) assessment parameters in the digital world, namely; Search Engine Based and Social Media Based, each worth 40 percent, and 20 percent from Website Based.
The achievement of this award is in line with the increasingly strong digital activities of MR.DIY with various creative content and intensity of posting on Social Media. This can be seen from the increasing followers and engagement on MR.DIY's social media, in accordance with the assessment indicators of the Digital Popular Brand Award in the Social Media Based aspect.
Currently, MR.DIY's popularity is skyrocketing, seen from reviews on internet pages that have reached more than 35 thousand reviews, and are searched for by more than 246 thousand internet users. On social media, it is also enlivened by netizens, with more than 6.4 million Facebook page followers, and more than 445 thousand Instagram followers, and more than 328 thousand TikTok followers. Various activities are also consistently carried out with more interactive, varied, and interesting content according to the needs of the audience on the Instagram platform.
Continuing with the award, MR.DIY has become the main choice for many Indonesian families spread across more than 700 stores throughout Indonesia from Sabang to Merauke. Previously, MR.DIY has won six consecutive World Branding Awards, Biggest Brand Movers YouGov which was attended by four Asia Pacific countries.
"Through these awards, we will continue to be responsible for improving all components of the company, starting from product quality and innovation, expanding store points, services, to creating a better digital experience to meet consumer needs and expectations as a whole," concluded Ria.
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About MR.DIY:
MR.DIY is Southeast Asia’s largest retailer for household goods with over 3,000 stores in Asia and Europe including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, Vietnam, India, Turkey and Spain. MR.DIY is dedicated to making a positive difference to its valued customers by offering a convenient shopping experience at all stores, nationwide. All MR.DIY stores are managed directly by the company and collaborate with major retailers, mall owners and other property owners. MR.DIY stores offer a product range of around 18,000 types of products divided into 10 major categories, namely household appliances and furniture, electrical equipment, stationery and sports, tools; and other complementary categories such as children’s toys, car accessories, jewelry and cosmetics. MR.DIY is committed to prioritizing consumers through innovation and dynamic business processes in order to present a variety of quality products at affordable prices according to the company’s motto: “ALWAYS LOW PRICES” or in Indonesian “SELALU HEMAT”.
For more information visit:
Website:www.mrdiy.com/id/
FB:www.facebook.com/mrdiyID
IG: @mrdiy.indonesia
YT: MR DIY Indonesia
