Jakarta, September 3, 2024 - MR.DIY Indonesia further proves its existence as the largest and fastest growing household retailer in Indonesia by winning the Jawa Pos 7 Most Popular Brand of the Year 2024 award in the retail category which was given on Tuesday, September 3, 2024 at Balai Kartini, Jakarta.
Hendra Kurniawan, Head of Retail Management Department MR.DIY Indonesia said, "We thank Jawa Pos and loyal MR.DIY customers for the 7 Most Popular Brand of the Year 2024 award in the retail category. This award certainly could not have been achieved without the trust of the Indonesian people, especially loyal MR.DIY customers."
Jawa Pos 7 Most Popular Brand of the Year 2024 is an award for the 7 most popular brands in 60 sector categories. The survey and ranking were conducted by Jawa Pos together with Infovesta, one of the bonafide research and data processing companies in Indonesia using the multistage area random sampling method carried out in 20 major cities.
The survey involved 19,000 productive-age respondents who mostly live in DKI Jakarta (15.8%), East Java (10.9%), West Java (10.0%), Banten (9.0), Central Java (8.9%), and others. The data collection process used a closed questionnaire, where respondents were asked to give a cross or checklist to the brand that first came to their mind when the product category was mentioned.
Jawa Pos Media CEO Leak Kustiyo said that the award given has a high exclusivity value. "This award can be likened to Bitcoin in the cryptocurrency world, because of its rarity and value. We hope that this award can provide new enthusiasm for the recipients, and strengthen the commitment to continue to present the best for the community," he said.
Jawa Pos 7 Most Popular Brand of the Year 2024 retail category that was obtained is certainly a trigger to continue working hard to serve the Indonesian people to provide needs that are ECONOMICAL, COMPLETE, and CLOSE. With more than 800 stores with strategic locations from Sabang to Merauke, and a wide range of products, with more than 18,000 types of products divided into 10 categories,
"This award is a strong validation of our commitment to continue to be the main retail store for daily needs with economical prices, complete goods, and strategic store locations and close by, and continues to resonate strongly with customers," concluded Hendra.
