MR.D.I.Y. Flagship Store Lotte Mall, South JakartaJakarta, 19 November 2025 – MR D.I.Y. Group has achieved another milestone, securing its 8th consecutive win at the prestigious World Branding Awards (WBA). The brand was named the “Top Home Improvement Retail Brand” in the Regional Award Category at the 20th edition of the awards, organised by the World Branding Forum.
This latest win continues MR D.I.Y.’s award streak, which began with three consecutive National Awards from 2018 to 2020 followed by five consecutive Regional Awards from 2021 to 2025, highlighting the brand’s growing influence and strong presence across the globe.
MR D.I.Y. wins World Branding Awards for eighth consecutive year
Welcoming the award, MR D.I.Y. Indonesia’s Head of Marketing, Ria Sutrisno said that this recognition reinforces the brand’s continued commitment to providing value-driven customer experiences: “Being recognised at the World Branding Awards for the eighth consecutive year is an incredible honour. It reinforces our belief that value is not just about price – it’s about creating meaningful experiences for our customers every time they walk into our stores. This award signals that our commitment to affordability, innovation, and customer-first thinking is making a difference across the region.
She added, “This recognition belongs to our people and our customers. Our team works tirelessly to serve communities across Indonesia from Sabang to Merauke, and our customers continue to place their trust in us. We are grateful for their support – it is what drives us to continuously improve, grow, and deliver exceptional value.”
MR.D.I.Y. Group embarked on its journey in 2005 as a small hardware store. Today, MR.D.I.Y. Group has expanded into a global retail network boasting over 5,000 stores across various countries, including Indonesia, Malaysia, Thailand, Brunei, Singapore, the Philippines, Cambodia, India, Turkey, Spain, Vietnam, Bangladesh, Poland, and South Africa.
First entering the market in 2017, MR.D.I.Y. Indonesia is committed to offering quality products at affordable prices (Hemat) and provides a comprehensive selection of over 18,000 products across 10 categories (Lengkap). MR.D.I.Y. Indonesia has since experienced rapid growth with more than 1,100 stores spanning from Sabang to Merauke, ensuring easy access to essential household needs for Indonesian families wherever they are located (Dekat).
The World Branding Awards recognises brands from numerous countries across different regions, in global, regional, and national tiers. For the 2025-2026 edition, over 1,092 brands from 66 countries were nominated. Winners are determined through brand valuation, consumer market research, and public online voting. This year’s ceremony took place at the Osaka City Museum of Fine Arts, Japan, where winning brands from around the world were celebrated for excellence in branding and consumer trust.
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About MR D.I.Y.
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About MR D.I.Y.
MR D.I.Y. is one of the largest home improvement retailers in Asia and Europe with more than 5,000 stores across 14 countries (Malaysia, Thailand, Brunei, Indonesia, Singapore, the Philippines, Cambodia, India, Turkey, Spain, Vietnam, Bangladesh, Poland and South Africa). The home improvement retailer has been dedicated to making a positive difference in the lives of its valued customers by offering convenience at all of its stores nationwide. All MR D.I.Y. stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR D.I.Y. stores offer a wide selection of products across 10 categories — Hardware, Household, Electrical, Car Accessories, Furnishing, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewellery & Cosmetics. The company strives to always put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to its company motto: “ALWAYS LOW PRICES”.
About World Branding Awards & World Branding Forum
The World Branding Awards is the premier award of the World Branding Forum. The Awards recognise the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages, and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.
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For more information, visit:
Website:www.mrdiy.com/id/
FB:www.facebook.com/mrdiyID
IG: @mrdiy.indonesia
YT: MR DIY Indonesia
Contacts for Media Enquiries:
MR.D.I.Y. Indonesia
Feby Dayono
Corporate Communications
feby.dayono@mrdiy.com
Hola PR
Hola PR
Nadhifa S. Martaputri
Public Relations Consultant
+62857 1657 1199
nadhifa@halohola.id
