Jakarta, December 5, 2024 – The leader of the home furnishing retail company in Indonesia, MR.DIY, has again received appreciation for the company's performance, especially in the marketing sector. Now the 'Ada Aja Hematnya' campaign has received appreciation in the Video Ads Heroes category at the Marketeers Digital Marketing Heroes (MDMH) 2024 event which took place on Thursday (5/12) at the Ritz-Carlton Jakarta, Pacific Place.
Ria Sutrisno as Head of Marketing MR.D.I.Y Indonesia said, "We are very grateful for the 'Ada Aja Hematnya' campaign which we aimed to provide affordable and the best product choices for the public to receive appreciation in the Video Ads Heroes category at the Marketeers Digital Marketing Heroes (MDMH) 2024 event.
"This appreciation is an acknowledgment of our efforts to maintain consistency, and validates our commitment to various best marketing efforts as well as education that we have prepared for our customers. This achievement certainly would not have been achieved without the dedication of our employees, partners, and the support of our loyal customers. This award is also a reminder for us to give the best to the community," said Ria.
Not just a marketing program, the 'Ada Aja Hematnya' campaign by MR.DIY was developed based on the reflection of MR.DIY's inclusivity as well as how MR.DIY responds to the needs of the Indonesian people. Furthermore, this campaign is still ongoing and is entering the Close phase where MR.DIY emphasizes its accessibility to help customer needs anywhere from Sabang to Merauke, this is increasingly relevant to open along with the new historical milestone made by MR.DIY which has just opened its 900th store and the first flagship in Indonesia.
More than 100 judging proposals from various categories were submitted to compete in the 2024 MDMH event. Participants showcased their strategies, implementation, creativity, and the impact of their digital campaigns in an effort to win awards in various categories, such as SEO Campaign, Influencer Marketing, ROI Campaign, Social Media Marketing, to Omni Digital Activation.
Judging is done by a panel of judges consisting of Editor-in-Chief, Head of Multimedia, Lead Designer, PPC Specialist, and Social Media Specialist. They use an objective approach with general criteria, such as strategy and planning, creativity and innovation, implementation, and campaign impact on business.
Strategy and planning criteria are used to assess the brand's efforts in formulating an effective campaign strategy, including objectives, target audience, and planning process. Implementation is then used to measure the success of the campaign, including increasing brand awareness, Return on Investment, audience engagement, and other results.
Creativity and innovation criteria refer to the assessment of new ideas and products as well as technologies utilized for digital marketing. Finally, results and impact criteria are used to measure the impact of digital marketing not only on impressions and traffic, but also on exposure to conversion to sales.
