MR.DIY Reinforces Leadership in Retail Industry by Opening 900th Store and First Flagship

Berita & Kegiatan
22 November 2024

Jakarta, November 22, 2024 - MR.DIY, the largest household goods retail leader in Indonesia, further strengthens its rapid growth by inaugurating its 900th store and first flagship - the largest store in the MR.DIY network and located in Lotte Mall Jakarta which is close to the center of family activities. Having its own uniqueness, the design of this store highlights rattan, a typical Indonesian material, to create a modern shopping experience that is warm and close to customers.

Edwin Cheah as President Director of MR.DIY Indonesia stated, "This 900th store and first flagship is a new milestone in our ongoing expansion. With a commitment to meet the needs of Indonesian households and getting closer to the areas where our customers are, this achievement reflects our leadership in building an adaptive business and a strong long-term growth orientation."

In addition, the presence of this first flagship store is a form of MR.DIY's appreciation for local art and wisdom, with a store design that highlights rattan ornaments and wood carvings, typical of Indonesia. MR.DIY also collaborates with artist Wulang Sunu for unique art installations and makes this store an attractive shopping destination. Through this concept, MR.DIY wants to be a part of introducing Indonesia's rich artistic talents to more people.

"Collaborating with MR.DIY, which is one of the influential brands in Indonesia with a wide reach, is an honor for me. The works displayed in this collaboration are also inspired by MR.DIY's commitment to always provide the needs of all Indonesian people from all walks of life. Through this collaboration, I hope that more people will get to know and be interested in the works of local artists," said Wulang Sunu, an artist who collaborated with MR.DIY in the opening of the 900th MR.DIY store.

Especially for the opening of this store, MR.DIY also produced several special merchandise from the collaboration with Wulang Sunu which are only available in this store such as cushions, notebooks, tote bags, t-shirts, stickers, and pop sockets. 20% of the proceeds from each merchandise sale will be donated to support social and educational programs through the Yayasan Cinta Anak Bangsa. This donation is a way for MR.DIY to actively play a role in giving back to the communities we serve.

Despite its special concept, the latest MR.DIY store still comes with affordable prices with a range of more than 18,000 types of products from ten product categories ranging from household equipment and furniture, electrical equipment, stationery and sports, tools, and other complementary categories such as children's toys, car accessories, jewelry and cosmetics.

"Through this latest store, we hope that customers can get a more enjoyable shopping experience. We will also continue to be committed to continuing to help meet needs, ensure comfort, accessibility, and reliability for the entire community, from Sabang to Merauke evenly," Edwin concluded to the media.