-
1H 2025 revenue stood at IDR 3.7 trillion, with a profit after tax of IDR 507.4 billion
-
The Company now operates 1,086 stores across Indonesia, the largest network within the industry
-
To strengthen consumer rapport, MR.D.I.Y. Indonesia rolled out strategic campaigns and promotions, such as “Promo Hemat Mat Mat”, Purchase with Purchase, and the “Inspirasi Buat yang Ada Aja Idenya” campaign.
Jakarta, 31 July 2025 — PT Daya Intiguna Yasa Tbk [the “Company” or “MR.D.I.Y. Indonesia”, IDX: MDIY] closed the first semester of 2025 with revenue rising 16.5% year on year (YoY) to IDR 3.7 trillion and total transactions increasing by 11.6% to 47.6 million transactions. This performance was driven by the continued store network expansion and targeted marketing strategies. The gross profit margin improved to 55.9%, reflecting continued operational efficiency.
Amid shifting market dynamics and consumer trends, the Company adopted a focused and agile approach to ensure continued resilience and long-term growth.
“We remain focused on operational efficiency, understanding consumer needs, and strengthening our fundamentals. Sustainable growth is built on consistent expansion, sound execution, and agility in responding to market dynamics,” said Edwin Cheah, President Director of MR.D.I.Y. Indonesia.
Expanding Network and Operational Discipline
Amid shifting market dynamics and consumer trends, the Company adopted a focused and agile approach to ensure continued resilience and long-term growth.
“We remain focused on operational efficiency, understanding consumer needs, and strengthening our fundamentals. Sustainable growth is built on consistent expansion, sound execution, and agility in responding to market dynamics,” said Edwin Cheah, President Director of MR.D.I.Y. Indonesia.
Expanding Network and Operational Discipline
As part of its core business strategies, MR.D.I.Y. Indonesia continues to pursue consistent expansion. With the addition of 128 new stores in 1H 2025, the Company’s total store network has grown to 1,086 locations nationwide, establishing its leadership in the home improvement industry in Indonesia.
This consistent expansion has further reinforced operational resilience. The Company recorded a profit after tax (“PAT”) of IDR 507.4 billion in the first half of 2025 as it implemented several initiatives to maintain long-term financial performance. Backed by strategic efforts to strengthen its fundamentals the Company maintained a PAT margin of 13.6%.
Disciplined financial governance continues to be a top priority. Chief Financial Officer of MR.D.I.Y. Indonesia, Rika Juniaty Tanzil explained, “Operating cash flow strengthened, increasing 167% YoY to IDR 533 billion, reflecting a stable liquidity position. Our gearing ratio remains at a healthy 0.4x. We will remain focused on ensuring business resilience while maintaining sustainable growth and profitability.”
MR.D.I.Y. Indonesia 1H 2025 Performance Highlights
-------------------------------------------------------------------------------
*MR.D.I.Y. Indonesia has furnished results for the six months ended 30 June 2025 and 2024. The information for the six months ended 30 June 2025 and 2024 is extracted from the unaudited and unreviewed consolidated financial statements of MR.D.I.Y. Indonesia as of and for the six months ended 30 June 2025 (with consolidated financial information for the six months ended 30 June 2024 disclosed as comparative). MR.D.I.Y. Indonesia’s consolidated financial statements as of and for the six months ended 30 June 2025 (with consolidated financial information for the six months ended 30 June 2024 disclosed as comparative), have been prepared by and is the responsibility of management. This financial information has not been audited, reviewed, examined, or had any procedures applied by an independent certified public accountant. Accordingly, there are no opinions or any other form of assurance expressed with respect to any and all interim financial information as of and for the six months ended 30 June 2025 presented in this document.
--------------------------------------------------------------------------------
Rika added, “During the first half of 2025, we have aligned our investment with high-impact areas, with results from these initiatives projected to unfold in the second half and beyond.”
Rika added, “During the first half of 2025, we have aligned our investment with high-impact areas, with results from these initiatives projected to unfold in the second half and beyond.”
Optimizing Potentials, Relevant Offering
MR.D.I.Y. Indonesia’s excellence has been acknowledged with numerous awards, such as the Retail Asia Awards 2025, the Top CSR Awards, the Asia Responsible Enterprise Awards, and the Indonesia Excellence GCG Awards, affirming the strength of the Company's long-term strategy in driving agile, impactful, and responsible growth.
Entering the second half of 2025, the Company will continue to maintain a healthy pace of expansion while extending its positive impact.
The company is focused on operational efficiency and continues to offer products that align with consumer needs. Additionally, customer-centric campaigns and promotions are in place such as the Promo Hemat Mat Mat savings promo, offering even more affordable prices ; the Purchase With Purchase (Tebus Hemat) program; and the “Inspirasi Buat yang Ada Aja Idenya” campaign, which inspires and encourages customers to discover new and relevant uses for everyday household products.
“We view the current market dynamics as an opportunity for continued growth by providing effective and affordable solutions for value conscious shoppers. Even as consumer behaviour evolves, household needs remain constant. Hemat, Lengkap, Dekat has always been our core value proposition, and in these times we go even further through special offerings that bring great value to our customers. With our values and consistent approach, we believe MR.D.I.Y. Indonesia is on the right track to achieving its long-term business goals,” Edwin concluded.
***
MR.D.I.Y. Indonesia’s excellence has been acknowledged with numerous awards, such as the Retail Asia Awards 2025, the Top CSR Awards, the Asia Responsible Enterprise Awards, and the Indonesia Excellence GCG Awards, affirming the strength of the Company's long-term strategy in driving agile, impactful, and responsible growth.
Entering the second half of 2025, the Company will continue to maintain a healthy pace of expansion while extending its positive impact.
The company is focused on operational efficiency and continues to offer products that align with consumer needs. Additionally, customer-centric campaigns and promotions are in place such as the Promo Hemat Mat Mat savings promo, offering even more affordable prices ; the Purchase With Purchase (Tebus Hemat) program; and the “Inspirasi Buat yang Ada Aja Idenya” campaign, which inspires and encourages customers to discover new and relevant uses for everyday household products.
“We view the current market dynamics as an opportunity for continued growth by providing effective and affordable solutions for value conscious shoppers. Even as consumer behaviour evolves, household needs remain constant. Hemat, Lengkap, Dekat has always been our core value proposition, and in these times we go even further through special offerings that bring great value to our customers. With our values and consistent approach, we believe MR.D.I.Y. Indonesia is on the right track to achieving its long-term business goals,” Edwin concluded.
***
About MR.D.I.Y.
MR.D.I.Y. is the largest home improvement retailer in Southeast Asia, with over 5,000 stores across Asia, Europe, and Africa including Malaysia, Thailand, Indonesia, Singapore, Brunei, the Philippines, Cambodia, Vietnam, India, Turkiye, Spain, Poland, and South Africa. MR.D.I.Y. is dedicated to making a positive difference for valued customers by offering a convenient shopping experience in all its stores nationwide. All MR.D.I.Y. stores are managed directly by the company and collaborate with mall owners and other property owners. MR.D.I.Y. stores offer approximately 18,000 product varieties across 10 major categories, including household appliances, furnishing, electrical, stationery & sports equipment, hardwares, jewelry & cosmetics and complementary categories such as toys, car accessories, and computer & handphone accessories. The Company strives to always put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to Company’s motto: "ALWAYS LOW PRICES".
Forward-Looking Statement
Forward-Looking Statement
This document may contain forward-looking information or forward-looking statements including, but not limited to discussions of strategy, future plans and indicative financial performance (collectively, “forward-looking information”). All information contained in this document that is not clearly historical in nature or that necessarily depends on future or subsequent events is forward-looking information prepared as of the date of this document is based upon the opinions and estimates of management as well as the information available to management as of the date of this document. In some cases, forward-looking information can be identified by the use of forward-looking terminology such as "expect", "will", "should", "intend", "anticipate", "potential", "proposed", "estimate" and other similar words, expressions and phrases, including negative and grammatical variations thereof, or statements that certain events or conditions "may,” or "will" happen, or by discussion of strategy.
Forward-looking information is based on a variety of current internal expectations, estimates, projections, assumptions, and beliefs that, while deemed reasonable by management, are subject to significant business, economic, competitive landscape, and other uncertainties and contingencies. This information does not serve as a guarantee of future performance which involves both known and unknown risks, uncertainties, conditions and other factors (including the risk factors outlined in the Company’s IPO Prospectus pertaining the Company’s consolidated financial statements and Management’s Discussion & Analysis), which could result in actual outcomes, performance, or achievements differing materially from those expressed or implied by the forward-looking information. Any estimates, business or investment strategies, or views expressed in this document are based on current market conditions and/or data provided by unaffiliated third-party sources, and may change without prior notice. If any information in this document was obtained from third-party sources, the Company has not independently verified it, and there is a risk that the assumptions and conclusions drawn based on such information may not be accurate or complete. Unless required by law, the Company is under no obligation to update or revise any forward-looking information due to new information, events, or otherwise. Readers are advised not to place undue reliance on this forward-looking information, which should not be seen as the sole basis for making any investment decisions.
Forward-looking information is based on a variety of current internal expectations, estimates, projections, assumptions, and beliefs that, while deemed reasonable by management, are subject to significant business, economic, competitive landscape, and other uncertainties and contingencies. This information does not serve as a guarantee of future performance which involves both known and unknown risks, uncertainties, conditions and other factors (including the risk factors outlined in the Company’s IPO Prospectus pertaining the Company’s consolidated financial statements and Management’s Discussion & Analysis), which could result in actual outcomes, performance, or achievements differing materially from those expressed or implied by the forward-looking information. Any estimates, business or investment strategies, or views expressed in this document are based on current market conditions and/or data provided by unaffiliated third-party sources, and may change without prior notice. If any information in this document was obtained from third-party sources, the Company has not independently verified it, and there is a risk that the assumptions and conclusions drawn based on such information may not be accurate or complete. Unless required by law, the Company is under no obligation to update or revise any forward-looking information due to new information, events, or otherwise. Readers are advised not to place undue reliance on this forward-looking information, which should not be seen as the sole basis for making any investment decisions.
***
Kontak Media:
MR.D.I.Y. Indonesia
Feby Budi Dayono
Sr. Manger Corporate Communications
feby.dayono@mrdiy.com
Feby Budi Dayono
Sr. Manger Corporate Communications
feby.dayono@mrdiy.com
Artemis Indonesia
Eliza Viyantina
eliza.viyantina@artemishub.id
Eliza Viyantina
eliza.viyantina@artemishub.id
